ABOUT US
BIMA is a leader in digital health and insurance, using technology and an integrated ecosystem to deliver affordable care. Operating in six countries across Africa and Asia, BIMA serves over 7 million customers.
6 proven profitable markets across Asia & Africa
7 million active users
20 million beneficiaries
2,000 employees on our collective mission
4 million consultations delivered to date
More than 500 million total addressable market
Our Journey
From pioneering microinsurance to building a full-fledged healthcare ecosystem, BIMA has continuously evolved its product portfolio and business model to become the company it is today.
From a Bold Idea in Ghana to a Global Healthtech Pioneer
Milvik BIMA began with a simple yet powerful vision in Ghana: to make life insurance accessible to underserved communities. By partnering with a local telecom provider, we reimagined how insurance could be delivered — affordably, digitally, and at scale, covering as many people as possible. Since then, we’ve grown into a multi-market innovator, operating in 6 countries across Africa and Asia, reaching over 7 million customers and covering 20 million lives.
Expanding the Boundaries of Insurance
Our product portfolio now goes far beyond life insurance — we offer comprehensive healthcare Plans, including our flagship B-Care Plan providing Cashless medical experience via an integrated ecosystem we curated. In addition to life and health insurance, we have also expanded into device, motor, and crop insurance in select markets, based on the evolving needs of our customers.
Our Products
Global Reach, Local Impact
At Milvik BIMA, our journey has been defined by innovation and impact. We’ve collaborated with regulators to shape new policies, pioneered telemedicine licensing, and introduced first-of-its-kind digital insurance frameworks in most of our markets. With a growing team of over 2,000 employees, we thrive on continuous innovation—adapting our business models from direct-to-consumer to B2B partnerships and embedded insurance, while collaborating with leading telcos, payment platforms, medical providers, and local insurers.
Our Business Models
Our Team
A team driven by innovation, grounded in local expertise, and strengthened by global experience.
Gustaf Agartson
Founder and CEO
Michelle Duan
Co-founder and CFO
Mitar Milic
Co-founder and Head of Africa and Global COO
Balaji Jayavelu
CTO
Juan Esteban
CDO
Mafaz Mazeen
CPO
Dr. Hasith Fernando
Chief Medical Officer
Zack Zhenxi Chai
Group Financial Controller
Gibron Khalil
Country Manager, Pakistan
Thusitha Aponsu
Country Manager, Sri Lanka
Pisey Sok
Country Manager, Cambodia
Muinur Rahman
COO Bangladesh
Hashim Suya
CFO Africa
Papa Amoo-Otoo
COO Africa
Muhammad Tahir Nawaz
COO Pakistan
Riaz Mostofa
CFO Bangladesh
Our Shareholders
We have a small number of highly engaged, value-adding shareholders with deep experience in insurance, healthcare, technology, and emerging markets.
Capital SG
Represented by Suramya Gupta.
Capital SG is a boutique investment and advisory firm focused on technology and financial services companies across emerging markets. CapitalSG brings global institutional investment expertise and a strong track record in scaling digital businesses. Suramya Gupta, Founder and Managing Partner of Capital SG, represents them on the BIMA board.
LeapFrog
Represented by Stewart Langdon.
LeapFrog Investments is a leading impact investment firm specializing in financial services and healthcare across high-growth markets. With over $2 billion in assets under management, LeapFrog backs companies that deliver both strong financial returns and social impact at scale. Stewart Langdon, Partner and co-lead for Asia at LeapFrog, represents the firm on the BIMA board.
AAIC
Represented by Hiroki Ishida.
AAIC (Asia Africa Investment & Consulting) is a healthcare-focused investment firm investing in companies serving the rising healthcare needs of Asia and Africa. With deep operational expertise across emerging markets, AAIC partners with founders to build sustainable, high-impact businesses. Hiroki Ishida, Managing Partner at AAIC, represents the firm on the BIMA board.
Our Values at BIMA
Guiding principles that shape how we work, grow, and serve our communities
Earn and Give Respect
We show consideration for each other and for our customers. We celebrate diversity and treat every customer with respect—recognizing that they are at the heart of our business and the reason we exist.
Think Big Start Small
We imagine solutions that will challenge the status quo. We start small, take time to get it right, then we let it fly. We empower our people to share and test their ideas. We believe in growing our people because every employee can have an impact on the business.
Take Ownership
Every one of our employees has a responsibility to our customers to deliver value and service. We recognise and reward people who take initiative, follow through on ideas with analysis and action, and go beyond their role make Milvik better.